Deliver and develop customer relationships

Carry the promises made during marketing and sales through to the customer’s actual experience. Make the handoff from selling to delivery clear so everyone involved understands what was agreed upon and who is responsible for fulfilling it.

Keep customers informed, check whether expectations were met, and take ownership of resolving problems. Use their feedback to improve your service and identify useful reasons to stay in touch.

Where it fits the business, make repeat purchases easy and recommend additional products or services that meet a relevant need. Give customers simple ways to share honest reviews and recommend you to others, allowing a successful experience to support future business.