Make buying and use easy

Look at the full experience from the customer’s perspective, from comparing options and placing an order to receiving, using, and getting help with the product or service. Make prices, choices, instructions, and next steps clear.

Remove unnecessary paperwork, confusing options, delays, and repeated requests for the same information. Give customers the guidance they need to use a product correctly or prepare for and participate in a service.

Provide a straightforward way to ask questions, raise concerns, and get problems resolved. The goal is to help customers obtain the value they paid for with reasonable effort and dependable support throughout the relationship.