Validate demand and feasibility

Before launching or expanding an offering, gather evidence that customers will buy it and that you can deliver what you promise. Depending on the situation, use a prototype, a small product order, a paid trial, or a limited service launch.

Observe what customers actually choose, use, and pay for, and ask what helps or prevents them from getting the intended result. Test delivery requirements too, including time, skills, materials, suppliers, and support.

Use what you learn to improve the offering or reconsider it. Make larger commitments as the evidence becomes strong enough to justify the next investment.